It’s hard to imagine a better day than one filled with friends, food, and a two-wheeled frolic through Amsterdam’s idyllic streets. Levi’s Commuter Series, Pure City, and thirteen of the best fashion writers in the world got together to ride bikes, explore the city, and test out some new denim.
The day began in Levis’ pop-up Academy for Advanced Jean-etics where we were treated to a delightful display of this year’s commuter line and a brief overview on what makes these darling duds so dear to riders.
Outside, the bikes waited patiently for their new riders.
But first, a bit eat to eat. Fantastically fresh rice wraps and sumptuous sauces made the perfect light meal to start our day and ensured we’d have the energy for the ride ahead.
After we ate, it was time to don some new duds! Everything fit beautifully (thanks again light lunch!) and even before getting on the bikes it was clear these clothes were a step-up in the comfort department. High waists, stretchy fabrics, and water-proof, we were ready for anything Amsterdam could throw our way!
And then everyone grabbed a bike. Once we started rolling, it became nearly impossible to take a picture that didn’t have someone smiling in it. Bikes are practically smile machines - it’s hard not to feel like a kid again as you float along.
And we were off! The plan was a casual cruise of 17km (10.5 miles for the imperial set) around the city with a few stops for sights, snaps, and snacks. The smiles were still contagious.
The Rijksmuseum and the Amsterdam Science park are a perfect place to take a rest (and snap some selfies).
The sun had set while we snacked, but the cool night air made the little riding we had left even more pleasant.
Like all good things, the day had to come to an end. Fortunately, like all great things, it came to an end with drinks! Swapping stories, smiles, and sipping sweet cocktails was the perfect way to wrap up our incredible evening. Can we do this every week?